SELECT 
  ushop_promotions.*, 
  ushop_promotion_descriptions.name, 
  ushop_promotion_descriptions.detailed_description, 
  ushop_promotion_descriptions.short_description, 
  ushop_promotion_images.promotion_image_id 
FROM 
  ushop_promotions 
  LEFT JOIN ushop_promotion_descriptions ON ushop_promotion_descriptions.promotion_id = ushop_promotions.promotion_id 
  AND ushop_promotion_descriptions.lang_code = 'es' 
  LEFT JOIN ushop_storefronts_promotions AS storefronts_promotions ON storefronts_promotions.promotion_id = ushop_promotions.promotion_id 
  LEFT JOIN ushop_promotion_images ON ushop_promotion_images.promotion_id = ushop_promotions.promotion_id 
  AND ushop_promotion_images.lang_code = 'es' 
WHERE 
  1 
  AND status IN ('A') 
  AND (
    storefronts_promotions.storefront_id = 1 
    OR storefronts_promotions.storefront_id IS NULL
  ) 
  AND ushop_promotions.promotion_id NOT IN (25, 26, 27, 30) 
  AND 1 
ORDER BY 
  (
    IF(from_date > 1777035139, 1, 0) + IF(
      to_date 
      AND to_date < 1777035139, 
      2, 
      0
    )
  ) asc, 
  ABS(
    (
      IF(
        from_date > 1777035139, from_date, 
        to_date
      )/-1
    ) + 1777035139
  ) asc 
LIMIT 
  0, 12

Query time 0.00754

JSON explain

{
  "query_block": {
    "select_id": 1,
    "cost_info": {
      "query_cost": "4.56"
    },
    "ordering_operation": {
      "using_filesort": true,
      "cost_info": {
        "sort_cost": "1.70"
      },
      "nested_loop": [
        {
          "table": {
            "table_name": "storefronts_promotions",
            "access_type": "system",
            "rows_examined_per_scan": 0,
            "rows_produced_per_join": 1,
            "filtered": "0.00",
            "const_row_not_found": true,
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.10",
              "prefix_cost": "0.00",
              "data_read_per_join": "16"
            },
            "used_columns": [
              "storefront_id",
              "promotion_id"
            ]
          }
        },
        {
          "table": {
            "table_name": "ushop_promotions",
            "access_type": "ALL",
            "possible_keys": [
              "PRIMARY"
            ],
            "rows_examined_per_scan": 17,
            "rows_produced_per_join": 1,
            "filtered": "10.00",
            "cost_info": {
              "read_cost": "2.35",
              "eval_cost": "0.17",
              "prefix_cost": "2.52",
              "data_read_per_join": "136"
            },
            "used_columns": [
              "promotion_id",
              "company_id",
              "conditions",
              "bonuses",
              "to_date",
              "from_date",
              "priority",
              "stop",
              "stop_other_rules",
              "zone",
              "conditions_hash",
              "status",
              "number_of_usages",
              "users_conditions_hash",
              "ath_show_in_cart_bar"
            ],
            "attached_condition": "((`marketplace`.`ushop_promotions`.`status` = 'A') and (`marketplace`.`ushop_promotions`.`promotion_id` not in (25,26,27,30)))"
          }
        },
        {
          "table": {
            "table_name": "ushop_promotion_descriptions",
            "access_type": "eq_ref",
            "possible_keys": [
              "PRIMARY"
            ],
            "key": "PRIMARY",
            "used_key_parts": [
              "promotion_id",
              "lang_code"
            ],
            "key_length": "9",
            "ref": [
              "marketplace.ushop_promotions.promotion_id",
              "const"
            ],
            "rows_examined_per_scan": 1,
            "rows_produced_per_join": 1,
            "filtered": "100.00",
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.17",
              "prefix_cost": "2.69",
              "data_read_per_join": "3K"
            },
            "used_columns": [
              "promotion_id",
              "name",
              "short_description",
              "detailed_description",
              "lang_code"
            ]
          }
        },
        {
          "table": {
            "table_name": "ushop_promotion_images",
            "access_type": "eq_ref",
            "possible_keys": [
              "promo"
            ],
            "key": "promo",
            "used_key_parts": [
              "promotion_id",
              "lang_code"
            ],
            "key_length": "10",
            "ref": [
              "marketplace.ushop_promotions.promotion_id",
              "const"
            ],
            "rows_examined_per_scan": 1,
            "rows_produced_per_join": 1,
            "filtered": "100.00",
            "index_condition": "<if>(is_not_null_compl(ushop_promotion_images), (`marketplace`.`ushop_promotion_images`.`promotion_id` = `marketplace`.`ushop_promotions`.`promotion_id`), true)",
            "cost_info": {
              "read_cost": "0.00",
              "eval_cost": "0.17",
              "prefix_cost": "2.86",
              "data_read_per_join": "27"
            },
            "used_columns": [
              "promotion_image_id",
              "promotion_id",
              "lang_code"
            ]
          }
        }
      ]
    }
  }
}